Driving customer loyalty and improving margins
The Single Dealer Platform (SDP) has become a core channel to market and major brand touchpoint. It allows institutional investors and hedge funds to trade a much wider range of products from a single market maker and to include an increasing volume of proprietary trading information in a streamlined format. The SDP has become a major potential source of competitive advantage for investment banks but the journey has just begun.
Innovation, innovation, innovation
Technology creates opportunities for new types of trading systems based on rich internet application (RIA) technologies such as Flash and Silverlight. These allow banks to build high performance trading systems that run inside a standard web browser. Trading platforms based on RIA technologies offer a much more compelling user experience than traditional systems, and can create a real competitive edge for banks. But, to gain the full benefit of RIA, banks need to adopt a design-driven approach. Are you ready for the road ahead?
Automated trading platforms have exerted great pressure on investment banking margins. This pressure is exacerbated by the high costs of servicing customers. The Single Dealer Platform is a response to these new market dynamics: a vehicle that allows a bank to offer highly differentiated products at lower cost. The current generation of SDPs represent a magnificent union of business and technology. They establish the SDP as the perfect vehicle for both delivery of content and transaction execution. This combination is bound to attract new users and dissuade existing users from looking elsewhere. This is great news for those banks that have completed their SDP developments; as for the others, they are likely to face a very steep learning curve.
Challenges you may be facing:
- Unclear business case for SDP investment
- Making your bank the first choice for advice and execution
- Increasing transaction costs for complex products
- Lack of expertise in the user-centred design process or RIA technologies
- Limited experience with mobile technologies
How we can help you
Rule Financial can help you meet the SDP challenge. We have the right skills and experience to help you deliver an SDP programme on time and on budget. Our experienced team will help you at every stage of your programme.
- Development of a sustainable business case
- Insight into RIA technologies
- Identification and mitigation of technical risk
- Design, development and deployment of the right solution
Why Rule Financial?
- Practical experience gained on many significant global SDP projects
- Collaborative thinking among our team of expert Business Analysts, UX designers and Developers to ensure project success
- Offshore development capabilities that can help reduce cost without sacrificing quality
- Extensive experience of delivering large, complex IT projects for banks
To find out how we can accelerate your SDP programme click here to contact our specialists
