eTrading systems have been providing reliable and secure trade execution for institutional investors, hedge funds and high-net worth individuals for many years. In today’s more socially networked world, the bank’s trading systems need to deliver a more differentiated trading experience that help customers understand the market more effectively and make smarter trades.
Delivering more differentiated trading systems is all about getting the user experience right. At Rule Financial we believe this means taking a different approach to the development of software systems; a more user-centred approach, focussed on the requirements of the end-user. Our user experience (UX) experts help you to adopt this new approach.
Their first priority is to understand the objectives of your end-users; those who will be using your software systems every day as part of their role, ensuring that satisfying their requirements is a fundamental consideration at every stage of the development process.
Since investment banking systems are some of the most complex software systems around, our user experience experts work hand-in-hand with skilled business analysts and developers to envision software solutions that combine meeting your business objectives with a great user experience. They will ensure that the development process is achieved within realistic timescales and budget.
Our proven delivery methodology includes a user-centric ‘discovery’ phase at the beginning of the project, which ensures that we understand what makes sense for your end-users. The discovery phase also gives stakeholders a clear idea of what is going to ultimately be delivered. ‘Wireframes‘ are developed that clearly show the agreed business logic of the development and the complete user navigation through the application. ‘Storyboards’ demonstrate the layout and functionality of the information on each screen before any technical development is started; and once agreed, the layouts and designs are then developed as beautiful and intuitive finished artefacts.
UX design often adopts an agile or waterfall development process, with hand-offs to the appropriate key development teams as the project progresses through clear approval ‘gates’. We have also applied a UX design approach to the development of mobile applications for investment banks, delivered across the latest platforms and form factors, including iPad, iPhone, BlackBerry and Android based devices.
Why Choose Rule Financial?
Whatever your project, you can be sure we understand that adopting a user-centred development methodology isn’t just about making software look great; it’s also about improving software quality and delivering business value quickly.
To find out more, click here to contact our specialists